One of the most vital tools in the arsenal of a marketer today is demand generation. Rather than just capturing attention that already exists, demand generation cultivates interest where it doesn’t yet exist.  Excelling at lead generation is a valuable skill for marketers, because it nurtures prospects and converts them into loyal clients. However, demand […]

Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that they are the pillars of a growth-oriented marketing strategy. But what exactly are these terms? What does “demand generation” mean? How does demand creation

If digital marketing in 2023 could be summed up with two words, it’s these: “artificial intelligence.” From enhanced use of existing AI-based tools to content improved by – or, less usefully, completely generated by – AI text tools like ChatGPT, AI was a genuine sea change in the world of digital marketing. Yet the big-mama

What do marketing and parallel parking have in common? You can waste a lot of time trying to make two wrongs into a right.Your marketing may be powered by advanced analytics, knowing your customers, and years of marketing experience. Still, it’s not easy to understand the best marketing move right off the bat. Making the

B2B marketing is changing, and B2B marketers need to be ready to change with it.  This isn’t to say that how we’ve done things before isn’t still effective. You’re still going to need ways to generate leads and capture interest in your brand when people come searching for B2B solutions like yours.  But that can’t

For insights into the basics of Google Ads, including its definition, importance, functionality, campaign varieties, and campaign setup process, please click here to read the first part of the post. The first part of this comprehensive guide focused more on the basics – what Google Ads is, why you should use it, how it works,

So, let’s talk about Google Performance Max.  This is the first blog post in a series that will delve into Performance Max and how to get the most out of your new options. But before we can talk about Google Performance Max, let’s talk about what it wasn’t… that is, everything that came before it.

Welcome to the world of innovative affiliate strategies, where thinking outside the box leads to ecommerce success. In this comprehensive guide, we will delve into the immense power of Reddit and how tapping into its vast user base can revolutionize your affiliate marketing efforts. By adopting a Reddit-centric approach, you can unlock new opportunities, boost

With the advent of so many recent innovative technologies, like AI and ChatGPT, the marketing world is being completely transformed. However, while AI seems to be taking the spotlight, another technology is becoming increasingly relevant in the industry — edge computing.  Most who have heard of edge computing likely associate it with the cloud and

In situations where your internal team is overloaded and facing challenges in completing marketing campaigns, outsourcing tasks to a specialized third party can significantly relieve the operational pressures your team is experiencing. Outsourcing digital marketing tasks to agencies allows businesses to significantly reduce costs, a strategy that has proven successful for some time. Along with