Category Archives: Marketing

Blog, Tweet, and Pin: Using Social Media to Enhance Your Business

Over the last decade, social media has exponentially grown. Your business can tap into social media as well, thus reaching a larger audience, marketing more effectively, and increasing profits. … Read the complete story

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Planes, Trains, and Social Media: How Travel-Related Social Media Can Enhance Your Business

Today’s tech climate—where users have constant access to smartphones and tablets—has changed the way people travel. As users increasingly book hotels or upload vacation photos online, travel brands can also tap into social media to increase marketing power—for free. … Read the complete story

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The New Facebook Page Admin Panel: What it Means For Your Business

The Facebook Timeline feature and the new Facebook Admin Panel can help business users reach out to potential customers on a variety of new levels. Use these new features to support your marketing efforts. … Read the complete story

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Brand New World: Why Personal Branding Equals Business Marketing Success

In today’s tech world, personal branding—how we market ourselves to others—includes new and social media. Businesses can reach diverse audiences and networks by fostering employees’ personal brands. … Read the complete story

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Building Your Personal Brand, Part 2

Once you’ve established a personal brand, you’ll need to control your brand identity online. Successful personal branding will require careful vigilance and attention to your message. … Read the complete story

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