Blogging has become one of the most important parts of the online presence of a business. Blogs represent a business’ conversation with its customers and prospects, allowing them to approach their customers in less formal but more meaningful ways. Those companies that utilize blogging well have a distinct advantage over those that don’t. The key to successfully operating a blog is coming up with quality content with carefully selected search terms and proper Call-to-Actions. However repeating this daily or weekly is not easy. Businesses don’t always have the time or resources to dedicate to a blog, or even if they do, they may not have the experience needed to ensure that the blog’s content is as informative, engaging and marketing oriented as it needs to be.
There are a number of advantages to having a blog writing service come up with content for your business blog:
The content is geared for SEO
Superior quality content
Consistent blog posts that don’t tax your business resources
Blog marketing services to boost visitors
What Exactly Does a Business Blog Writing Service Do?
A blog writing service will completely take care of your blog from the content side of things. They will research keywords, come up with topics, write the blog, and post it on your behalf. Essentially every aspect of posting a blog can be handled by a blog writing service.
Why Choose SevenAtoms?
SevenAtoms takes a comprehensive inbound marketing approach to blog writing services. We cover everything from research, content, SEO, blog marketing, lead generation and analytics.
We create custom blog content based on our client’s needs. Before we start writing for you we go over every aspect of the blog and what you want it to do. If you want the blog to be from the point of view of your company’s CEO, or any other employee, we can do that. We take into account your target audience and how formal or casual you want the articles to be.
Intelligent use of keywords
If you have read just about anything on SEO and blog content writing, chances are you know about the importance of keywords. They are absolutely necessary to ensure that your blog posts get found. This is why it is so important that keywords be well researched and used smartly. We at SevenAtoms pick keywords based on high traffic volumes and put them in the best places to increase visibility, without sacrificing readability and overall quality of the content.
Well Researched Topics
We conduct detailed research to identify the best topics for your blogs. We cover interesting topics and come up with titles that are catchy as well as have target keywords in them.
Informative, Well Structured Writing
Blogs are most effective when they have something substantial to offer the reader. Because of this we research the content of each blog article extensively so that they are full of useful information. We make sure that the content is unique and not a simple rehash of something that is already on the web. Then we break down the information into easy to read content segments that the reader can enjoy and find educational. We also add images to the blogs if you so desire. All of our content is written by professional US copywriters to ensure that the content is of the highest quality.
Calls to Action
While calls to action are widely used in blogs, much of the time it looks like they were added as an afterthought. We believe that a great call to action is the best way to get people to actually interact with your blog and turn them into leads. To that end, we make sure that our calls to action flow naturally with the rest of our articles and ask the reader to take a logical “next step” which could be to contact the business, provide comments and feedback or share the blog post on their social media channels.
When we make links from our blog it's not just for the sake of having links. Our expert team uses links intelligently to connect the reader to content they will find interesting. They make sure not to overuse links and use them only when they are called for and when they can be of benefit to the reader.
Proofreading and Editing
Our blog writing service includes proofreading and editing by a professional copywriter. The blog content is double-checked to ensure that it has quality information, makes use of proper keywords, has appropriate links and calls to action, and does not have any mistakes in grammar and spelling. We send every blog to you before it gets published to ensure that it is consistent with your vision.
Once a blog post is published, we provide blog marketing services to increase the blog post’s reach and attract more visitors. Our team provides high quality inbound links to your blog, promote your blog posts on social bookmarking sites, and provide customized updates around your blog post on all of your social media channels.
We add analytics code to your blog to track and measure the traffic you get. We provide monthly reports to you on how your blog is performing, how many visitors it is bringing in, what the most popular blog posts are, and what actions visitors are taking.
Our Proven Five Step Blog Writing Ecosystem
Calls to Action
Submit draft for approval
Add tags and categories
Publish to CMS
Measurement and Reporting
SevenAtoms helps a variety of different businesses, and as every business is unique, we tailor our services accordingly. If you would you like to know more about our blog writing and blog marketing service please Contact Us or call us at 925.272.8667