Newsletters are one of the best ways to directly engage with your customers as well as prospects. For those who receive your company’s emails, the service should feel like being part of a special club. The content should be extremely informative and make the reader feel like an insider. This helps to create a lasting connection with your company. It encourages existing customers to refer you to someone they know or buy another product or service from you. And it builds familiarity, and trust with prospects ultimately turning them into customers.

Advantages of Newsletters

• Deliver valuable information that solves readers day-to-day problems.
• Build your brand the inexpensive way.
• Develop business relationships based on trust.
• Gain a lot of credibility for your business by delivering accurate and timely information.

Our Newsletter Writing Service

Sending out email newsletters helps keep your customers and leads abreast of what your company is doing and is a great way to aggregate content from your other channels. The newsletter can have original articles as well as summaries/links to your important blogs, press releases, jobs, case studies and whitepapers.

We create newsletters that people actually want to open. Having a huge amount of text can be intimidating, especially when presented in a way that seems boring or cluttered to the reader. Our newsletter writers format the content in a way that is easy to read and visually appealing. We create attention grabbing headlines for the articles in order to motivate users to read further.

Our aim is to create content that keeps people reading. Once we have their attention it is important to keep it. This comes from professionally written content that has something substantial to offer the reader. We make sure that the articles have valuable information and helps to address some of the reader’s pain points. This builds goodwill and trust with your company and increases the likelihood of prospects turning into customers.

Our Newsletter Marketing Service

Once the newsletter is ready, our newsletter marketing service ensures that it is sent properly to your contacts. We can import the contacts you already have in your database and automate the process of collecting emails from a newsletter signup box on your website and social media channels. Sending newsletters through email has the advantage of getting your content directly out to your leads, ensuring that they will at least see it in their inbox. The challenge is to get them to actually read the email instead of simply deleting it. We first grab their attention through a carefully crafted subject line and use an appropriate From name. We test the email to make sure that it is formatted properly across different types of email readers such as Outlook, Gmail and mobile devices. We track all data and provide reports to your about the performance of each email newsletter including no. of people who open the message, number of bounces and clicks on various articles in the email.

How Our Newsletter Writing Service Works

• The first thing that we do is set up a consultation in order to find out what your goals for the newsletter are. We look at who your target audience is and what the end result of the newsletter should be (getting leads, providing useful information, encouraging purchases etc.). We develop a strategy based on these goals. We identify the type of articles we will be writing and what existing content we will be using. We also design a template for the newsletter.
• Our newsletter writers create he newsletter using our internal best practices. The content is double-checked to ensure that it has quality information that can engage readers, has appropriate links and calls to action, and does not have any mistakes in grammar and spelling.
• We send the newsletter draft to you to ensure that it is consistent with your vision. We incorporate any feedback you provide and publish the newsletter using the template created in step 1. We format and test the newsletter to make sure the layout looks good. We make a web version of the newsletter available which is accessible from your website and social media channels. The newsletter will have social sharing buttons so readers can share them in their network.
• We send out test runs of the newsletter to ensure that the formatting stays true on different types of email readers and mobile devices. We distribute the newsletter through email.
• We track and measure the performance of each newsletter providing data on no. of messages, bounces, opens and clickthroughs. Based on this data, we may adjust our overall strategy for the next newsletter.

Our Proven Five Step Newsletter Writing Ecosystem

RESEARCH Client Consultation Strategy Article Topics Other Content Template Design		CREATE Content creation Formatting Images Editing Calls to Action		PUBLISH Submit draft for approval Publish using template Test layout & format
ANALYZE Reporting Visitor Traffic Bounces and Opens Clickthroughs EMAIL Test newsletter in email readers Email newsletters to contact list

If you would like to know more about our newsletter writing and newsletter marketing services, please call us at (925) 566-6969 or by click here to Contact Us.