Google AdWords Expanded Text Ads- Best Practices For The New Format
Expanded text ads (ETA's) are one of the biggest changes that Google has ever made to AdWords. If you have been dreading the change, then don't panic - this e-book will show you how to use ETAs to your advantage.
The nitty-gritty of how expanded text ads work
Strategies to help your business take advantage of the new format
Guidelines for optimizing ETA for mobile devices
Tips for converting your existing ads to the expanded format