Google AdWords Expanded Text Ads- Best Practices For The New Format

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Expanded text ads (ETA's) are one of the biggest changes that Google has ever made to AdWords. If you have been dreading the change, then don't panic - this e-book will show you how to use ETAs to your advantage.

It covers:

  • The nitty-gritty of how expanded text ads work
  • Strategies to help your business take advantage of the new format
  • Guidelines for optimizing ETA for mobile devices
  • Tips for converting your existing ads to the expanded format