Google AdWords Expanded Text Ads- Best Practices For The New Format

Expanded text ads (ETA’s) are one of the biggest changes that Google has ever made to AdWords. If you have been dreading the change, then don’t panic – this e-book will show you how to use ETAs to your advantage.

It covers:

• The nitty-gritty of how expanded text ads work
• Strategies to help your business take advantage of the new format
• Guidelines for optimizing ETA for mobile devices
• Tips for converting your existing ads to the expanded format