Blogging has become an integral part of building a company’s online presence. Blogs represent a business’ conversation with its customers and prospects, allowing them to approach their customers in a less formal but more meaningful way. Because of this, companies that blog have a distinct advantage over those that don’t.
The key to successfully operating a blog is coming up with quality content that educates and delights the reader. The problem is that, to get results, businesses need to blog on a regular basis. Posting daily, or even weekly, is not easy. Businesses don’t always have the time or resources to dedicate to a blog, or even if they do they may not have the experience needed to ensure that the blog’s content is as informative, engaging and marketing oriented as it needs to be.