When discussing digital content, most people don't immediately think of email marketing. A lot of marketers are preoccupied with other more prominent marketing practices, such as blogs, infographics, videos, Facebook, Instagram, etc. But sometimes, even when the content we create for those channels is brilliant, there's a gap in the formula. After all, promoting your content is equally important. But the best method for boosting sales or getting eyes on your content is often overlooked: email marketing.
The common assumption is that email marketing is dead. After all, email is a dinosaur technology when compared to the hoards of other digital communication that evolved from it. However, when implemented correctly, email marketing can be an incredible marketing resource. In this post, we'll go over some of the fascinating facts that prove the validity of email marketing.
Email Marketing Statistics
1. Mobile phones have made it easier to reach people via email.
About 91 percent of mobile users check their email at least once a day, if not more. Millennials check it the most—of all age groups, millennials are most likely to open emails from bed (70 percent), while they're driving (27 percent, tsk tsk), or while they're in the bathroom (57 percent).
In the old days (a.k.a. 2007), you could only reach people via email when they were sitting at their computers. But now most people carry a mobile phone in their pocket, which means that they have access to their email at almost any place and time. Other methods, such as A2P SMS, can reach consumers on the go as well. However, depending on the recipient’s mobile plan, they may also cost people money.
2. People prefer emails from companies over any other communication
Shoppers who receive marketing emails are 81 percent more likely to make a purchase from that company. Furthermore, they usually buy more than they otherwise would have.
3. Everybody loves a good deal
Email offers are so effective that they account for about 25 percent of all Black Friday transactions. Coupons and other special offers are a great way to engage customers and drive sales, and email marketing provides the perfect method of delivery.
For example, you could set up an email campaign about a exclusive marketing course you're offering. The leads that are enticed by the information from the first course are likely to open subsequent emails about other courses and offers. You can also send information about sales and subscriber coupons, which may increase sales both online and offline.
4. More is more
Email marketing statistics show that open-rate increases if you send four emails a month instead of one. Just make sure not to overdo it; otherwise, you might come across as spammy.
5. It’s great for lead nurturing
Email marketing is a fantastic way to build ongoing relationships with consumers. It also provides lead nurturing for those consumers at a 33 percent reduced cost when compared to other lead nurturing methods. Better still, email marketing statistics show that the practice yields 50 percent more transactions.
With email marketing, you can easily inform people of your other marketing channels, such as blog posts, social updates, sales, videos, and webinars. For example, if you do not see much traffic for some new content you've posted, sending an email notification to subscribers can get more eyes on it. You should also use email marketing to follow up with customers who have already made a purchase. Let them know about new sales, discounts, or items you think they might be interested in.
6. Images perform best
According to Hubspot, 65 percent of people say they prefer image-based emails while only 35 percent say they prefer text-based emails.
7. It doesn’t have to cost the big bucks
As opposed to other marketing practices that require professional expertise, email marketing is simple enough that most small businesses (which often don’t have the luxury of a marketing team) can try it themselves. In addition to having become more intuitive and user-friendly, many automated email interfaces are also relatively affordable or even free.
Because of the modest costs of email marketing, your risk is low and your potential ROI is high. Very high, actually—email marketing statistics show that for every $1 invested in email marketing, the average marketer will see a return on investment (ROI) of about $41. Not too bad for a “dinosaur,” I’d say.
8. Surprisingly, it’s more effective than social media marketing
40 times more effective, actually. According to McKinsey & Company, email marketing statistics show that email campaigns have a 17 percent higher conversion rate than Facebook and Twitter—in fact, people are six times more likely to click-through from an email campaign than they are from a tweet. Just make sure that your subject lines and offers are enticing enough to get visitors to click through to your site. Studies show that customers coming from email spend up to 17 percent more than other customers.
9. Depending on the source, emails are well accepted
When people choose to subscribe to your emails, they’re generally happy about receiving special offers and information from you. According to email marketing statistics from Salesforce, 95 percent of the people that elect to receive emails consider the correspondence to be beneficial.
10. You can boost email click-through rates with social icons and video
According to WebDam, you can increase CTR for your emails by 158 percent just by adding social icons. Like security badges on a website, they add an element of trust for the viewer. You can also try adding videos to your marketing emails, which can potentially increase your click-through rate by up to 300 percent.
11. No really. People check their email A LOT
According to an email marketing statistics survey by Adobe, 24 percent of Americans say they check their email “way too much.” In fact, people are so in touch with their email accounts that 40 percent say they sometimes implement “self-imposed email detox programs” in which they abstain from email for about five days.
12. The best time to send marketing emails? In the morning.
Whether it’s over a cup of coffee or immediately after rolling over to shut off the alarm blaring from their smartphones, 58 percent of adults check their email first thing in the morning. Because of this, it’s best to send emails early. Also, make sure you consider the timezone of your target audience.
13. This time it’s personal
Personalizing emails with dynamic content (such as addressing the recipient by their first name) can increase click-through rates by 14 percent and conversions by 10 percent. Simply personalizing the subject line of your email can increase its chances of being opened by 26 percent.
14. Pretty much everyone has an email account
As of 2015, there were about 4 billion email accounts in existence. Radicati Group estimates that that number will increase to more than 5.5 billion by 2019—a growth rate of over 26 percent.
As you may have gathered by now, email isn't fading into the sunset. Rather, it's only solidifying its importance in the future of online marketing. So, in order for your company to maximize leads and revenue, it's important that you pay attention to this particularly important factor. But as the popularity of email automation increases, so must your creativity. To ensure that you stand out amongst the competition and that you're not just another piece of junk in the viewer's inbox, you must put in ample time and consideration when crafting your emails. Believe me; it'll make all the difference.