When it comes to startup companies, there is always a degree of uncertainty. This makes it vital for startups to be smart with their marketing dollars, especially in the beginning stages of development.
Many startups want to make PPC campaigns a part of their marketing mix because this type of advertising can help drive more traffic and thus increase sales. However, PPC campaigns aren’t the cheapest option, and new businesses can end up losing a significant amount of money if they don’t start with a solid strategy.
The key to running a successful pay-per-click advertising campaign is knowing how to make this online marketing tactic work for your company. Below are just a few tips to help your startup see PPC success.
3 PPC Tips for Startups
1. Use targeted keywords to position yourself at the top of the search results.
PPC advertising is a great way to build brand awareness for companies that are just getting their start. By doing a little keyword research, you can help get your brand’s ads at the top of potential customers’ relevant digital searches. Even if a visitor decides not to click on your ad in that moment, you are still making an impression and increasing brand recognition within your target market by appearing at the top of the search engine results page (SERP.)
2. Use retargeting features to reconnect with those who have visited your website.
By targeting previous website visitors, you can remarket your products to those who have already shown an interest in what your startup has to offer. In addition to display remarketing, which puts your display ads in front of previous visitors, your brand can also take advantage of Remarketing Lists for Search Ads (RSLA). RSLA allows you to show your ads on Google to previous website visitors when they are searching for your products. This helps your brand avoid ad fatigue and increase relevancy.
Check out our previous post for more information on retargeting.
3. Turn ad viewers into leads by linking offers to landing pages.
Once you have gotten your ads in front of the right people, it is time to work on getting information from these interested viewers so that you can convert them into leads. Linking your PPC ads to landing pages with forms that capture contact information is an effective and efficient way to do this. A landing page offers your business the ability to filter your audience while increasing the likelihood of user engagement. As an added bonus, landing pages are also easy to A/B test and optimize for success.
If used correctly, PPC advertising can be a startup’s best friend. It is important that your company track conversion rates and increase the budget for those that perform well. Then you can work to nurture the leads that start rolling in.