The value of social media seems easily apparent when you think about it in terms of B2C, but it is often harder for some to grasp its effectiveness in regards to B2B. That is because social media is seen as a way to connect to people, not organizations, and this is entirely true. However, businesses are not run by robots (at least not yet). Instead they are run by people, and people like to get an idea what another company is about before they do business with them. That is why when B2B social media is used effectively, it results in more leads for your business. In order to help get you on track, here are three proven tips for social media lead generation.
- Make sure that your social media pages don’t just talk about your services and news, have them reveal a bit about your corporate culture and how you operate. Other businesses who may be interested in your services will want to get an idea of how you work as well as what your business is like and social media is a great way to show them. Make sure to tailor this content by social network. For example, while you will want to be a bit more professional on LinkedIn, you can let your hair down more a little more with Facebook.
- Engagement is the key when it comes to B2B social media. Make sure that you have a person who is assigned to your social media efforts and that they are regularly responding to the things that other businesses post on your social media channels. Social media can act as a customer service line to your business, so you will want someone there to be able to respond to questions or comments that other companies make on your pages.
- Perhaps the biggest challenge with any social media strategy, but especially with a B2B one, is keeping at it and being patient. It takes time to develop your networks and have them begin bringing you leads. You will not see instant results, and you will most likely have to adapt your strategy on a few occasions in order to ensure that your strategy is working. If you keep at it, however, you will build a well-oiled machine that is regularly bringing you new leads.
Do you still need help developing your B2B social media strategy? Then contact the experts at SevenAtoms for help. They can be reached at (925) 566-6969 or by visiting this contact page.
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