On a daily basis, B2B companies will have a multitude of different tasks on their plate, from product and business development, to promotion and sales. Due to lack of time or bandwidth, B2B companies are often forced to let their inbound marketing efforts—such as content marketing and lead nurturing—fall to the wayside.
As a B2B marketer, you know that there are times when you’ll need to outsource some of your tasks to an agency, just to stay sane. But when are those times? What are those tasks? Below, we’ve listed three reasons B2B companies hire inbound marketing agencies.
You want to create more original content, but don’t have the time.
A great way for B2B companies to attract new visitors online and establish their thought leadership is to create, publish, and distribute pieces of original content that educate readers and make them more informed consumers. But oftentimes, companies don’t have the time to devote to planning topics and creating quality content on a consistent basis.
B2B companies turn to inbound marketing agencies to help outline and create content that engages an online audience, from blog posts and eBooks to more visual content like infographics and online videos. Inbound marketers are “in the know” about the constantly evolving content marketing landscape and can incorporate best practices into B2B content in terms of design, type, and tone, minimizing their efforts.
You’re creating content, but don’t know how to maximize your efforts.
Some B2B companies have a designated employee creating content daily, but turn to an inbound marketing agency to ensure they’re optimizing their content and maximizing their distribution efforts. Inbound marketers can help businesses determine a target audience and figure out the best way to reach them via digital channels such as social networks, and marketing emails. Part of an inbound marketing agency’s role is to stay on top of trending websites and distribution channels, and they help B2B companies reach their audience where they prefer to spend their time online, increasing the chance of engagement and conversion.
You want to expand your business’s digital presence, but aren’t sure where to start.
Another reason B2B companies hire inbound marketing agencies is that they understand they need to have a strong digital presence, but may not know where to begin. About 75% of internet users never look beyond the first page of search results, but inbound marketers can optimize a business’s website to help them get there using keyword targeting, and help visitors find them organically.
Inbound marketing agencies can also assist B2B companies in expanding their presence on social media sites as well, something that they tend to struggle with. An agency can assist with everything from creating and setting up your social profile to targeting high quality followers and setting up campaigns to convert them into leads and customers, allowing B2B companies to focus on the areas where they really shine: sales and product development.
If your B2B company is experiencing any of the above, it may be time for you to contact an inbound marketing agency to take some of your work off of your plate.