Marketers know that creating a strong social media presence for your business is crucial to generating leads, interacting with customers, and driving sales. In fact, 83% of marketers indicate that social media is important for their business, which could be because social media has a 100% higher lead-to-close rate than outbound marketing.
But while a social media presence has proven to be almost crucial for businesses, many have failed to expand their social teams as a result, meaning all of the associated tasks and responsibilities fall on a small team or even a single employee. Social media management consists of a plethora of moving parts—including content creation, daily post scheduling and distribution, and analyzing and reporting on the resulting data—and that’s a lot for so few people to take on, especially when they’re often tasked with additional non-social assignments.
Well, we’re here to help. Below, we’ve shared three ways you can scale your social media efforts to drive the most results while minimizing your time spent.
1. Schedule in Bulk
A simple way to scale your social media efforts is to schedule your content in bulk, which ensures that you’re not devoting a chunk of time daily to either inputting your content for automatic posting at a pre-set time or manually posting across social channels yourself. At SevenAtoms, we set aside time at the end of each week to create and schedule the following week’s non-time sensitive social media updates, such as announcements and tips. This ensures that going into each new week, we know we’ll be posting at least a set amount of social content without any extra effort.
2. Go Evergreen!
Another way to cut your time spent on social media efforts is to minimize the amount of new content you have to create by repurposing and reusing old pieces. Develop a list of your “evergreen” content that is relevant anytime of the year that you can pull from to bolster weeks with little new content to promote. Any seasonal or holiday-specific topics won’t work, but this list should include your most historically successful posts that you know are a hit every time.
3. Segment Your Twitter Followers for Better Monitoring
A real-time platform, Twitter is one of the most difficult social media networks to monitor because so much new content is being posted every second. Segmenting your Twitter followers into Twitter lists will allow you to see the content posted by those specific list members so you can monitor for engagement opportunities. Save the time you would spend searching through individual follower profiles for ways to connect and create Twitter lists of your influencers, journalists, customers, competitors or anyone whom it’s valuable for your business to interact with.