Pinterest doesn’t get as much attention from startups as other social networks do—and for some businesses, especially ecommerce sites, that’s a huge mistake. In a previous blog post, we shared the statistics that show exactly why “pinning is winning” for ecommerce startups, including:
- 73% of active Pinterest users made at least one purchase because of something found on Pinterest.
- The number of male Pinterest users increased by 75% in 2015.
- 50% of active Pinterest users do not actively engage on other social media sites.
Since Pinterest’s platform exists for people to save and share their visual interests, it’s a very engaging site. And what’s more, the reach of the social network is vast—your pins are always viewed by a much larger audience than your current followers.
To boost global brand awareness for your ecommerce startup and effectively engage potential customers in 2016, check out these four Pinterest marketing tips:
1. Avoid Using People
Generally, you want to make sure your marketing is as personable as possible. On Pinterest, however, featuring models or employees in your pins can actually hurt performance. Pins that don’t contain faces are shared much more often than pins with faces in them. The best way to generate engagement is by focusing on high-quality visuals that appeal to your audience.
2. Make Your Pins Easy to Find
Don’t overlook search engine optimization when you’re sending out a pin. Generating organic search traffic is an easy way to improve your following and encourage more repins. Take the time to write powerful descriptions full of organic keywords. Make sure to select your hashtags carefully, as using too many irrelevant tags may cause Pinterest to demote your search position.
3. Use Color to Make Your Pins Pop
As users are scrolling through their Pinterest feeds, they need a striking visual to make them stop and pay attention. That’s why pins containing multiple dominant colors are more likely to be saved and shared than ones with only a single dominant color. Take a hard look at the images you’re posting on Pinterest and make sure they grab your audience’s attention immediately.
4. Time Pins Strategically
Don’t simply send off a pin whenever you’ve put the finishing touches on it. The time you choose to release a pin should be a decision you make strategically. Evenings work well if you’re targeting an audience that might be working during the day instead of browsing Pinterest. The early afternoon can also be successful.
Even the date of the week has a significant bearing on the results of your Pinterest marketing. According to Pinterest, Monday is the most popular day for fitness pins, while Tuesday is best for technology. GIFs perform particularly well on Friday and Sunday is the best time for pins about food or crafts.