The New Year is finally here, and if you haven’t already, it’s time to revamp your social media marketing strategies to help your business attract, close, and delight new leads and customers.
In 2015, we broke down various aspects of Twitter—from Polls to Twitter Cards—and showed you how to leverage your LinkedIn content to drive results. We shared ways to scale your social media effortsand maximize your paid campaigns; but now that it’s 2016, it’s time to think bigger so that your social marketing helps you stand out amongst your competitors.
Below, we’ve compiled four social media strategies to inspire your business marketing in 2016.
4 Inspired Social Media Strategies
1. Leverage Real-Time Marketing Moments
Over the past few years—with the introduction of such companies as Uber and DoorDash—consumers have come to expect all businesses to be on-demand and available to them 24/7. This year, it will be more important than ever to set processes in place that will allow your team to be able to create a conversation around or respond to trending or live events, such as the Superbowl. This will humanize your business and help you establish a better relationship with your social media audience.
2. Take Advantage of New Ad Platforms
Most marketers are familiar with Facebook, Twitter, and LinkedIn’s ad platforms, but did you know that you can now also advertise across social networks like Pinterest, Instagram, and Tumblr? Familiarize yourself with the unique audiences on each network—for example, Instagram is primarily an app for mobile users—to better understand which you can use to most effectively capture new leads and customers in 2016.
3. Automate Your Marketing
The best way to scale your social media efforts this year? Use marketing automation software—such as HubSpot Workflows—to streamline and automate your social marketing processes. For more information, check out our previous blog post on marketing automation.
4. Get High-Level Executives Involved
In 2015, content publication sites like Medium and LinkedIn Pulse saw high levels of reader engagement, most especially with posts on topics such as industry insights and business advice. Take advantage of online users’ desire to tap into expert knowledge and enlist your company executives to write a few posts on trending topics in their respective wheelhouses.
What social media marketing strategies are inspiring you this year? Share with us in the comment section below!