Online videos are one of the best tools you can use to build brand awareness and engage your audience. If you’re new to developing online marketing videos, it can seem a bit overwhelming. To help you out, we’ve put together four great tips for creating an awesome online video marketing strategy.
4 Tips for Creating an Online Video Marketing Strategy
Tell a Story
If you want your marketing videos to drive action from viewers, you need produce compelling content that triggers emotions. The best way to do that is by using your video to tell a story, which will help you captures and keep your audience’s attention. Ideally, develop a story that can be told over multiple videos to keep traffic and engagement high throughout your entire campaign. If you’re captivating enough, your prospects will eagerly await every new video, ready to check it out and share it with their friends!
Keep Length in Mind
It’s much harder to hold an audience’s attention with a longer video over a shorter one. In fact, video length needs to be one of the key pillars of your video marketing strategy. In 2000, the average attention span was 12 seconds, but as of 2015, it’s only 8.25 seconds. For comparison, a goldfish’s attention span is actually 9 seconds.
Take advantage of this information by doing two things. First, grip your audience immediately, and second, trim all the fat you can. The shorter your video is, the more likely your audience is to watch the whole thing.
Help Your Audience Take the Next Step
Marketers know how important it is to end a blog or other piece of content with a CTA, but for some reason many overlook adding them to their marketing videos. Once you’ve taken the time to produce a valuable, engaging video, make sure that your audience’s next step is crystal clear. You’ve built some goodwill and you need to cash in on it while the iron is hot.
It’s trickier to transition from a video to another website or form, so keep your CTA simple. Ask viewers to check out your website, join your newsletter, or share the content they just watched. If you’re using a platform like YouTube, you can even include a link directly over the video.
Cross Promote Across Social Networks
If nobody sees your videos, the quality doesn’t matter. And since your audience trusts their friends and family way more than they trust you, social networks are vital to increasing the reach of your marketing videos. Promote your videos across any relevant social networks, like Facebook and Twitter. Encourage your audience to share and comment on your videos. If you work hard enough, they’ll start doing the heavy lifting for you.