Are you ready to optimize your landing pages for calls and increase your phone leads? If you’re one of the 61 percent of B2B marketers who cite their biggest challenge as “generating high quality leads”, you should know that inbound phone leads are 10-15 times more likely to convert compared to web leads, and that you can drive these phone leads through your landing page. Below are 4 tips for optimizing your landing pages for calls and seeing an increase in high quality phone leads to your business.
Prominently Feature Your Business’s Phone Number
This may seem obvious, but the first step to optimizing your landing pages for calls is to make sure that your prospect knows that you actually want them to call you by giving them access to your phone number. Put your phone number in a color that contrasts with your overall landing page to make it stand out more, and feature the number multiple times on the page. Add your phone number to the top right of the page and above the form for the most visibility, and include copy on your page that lets your prospect know that your team is ready and eager for their call for further encouragement.
Optimize Your Landing Page for Mobile
The rise of mobile is here, and studies show that mobile search alone will drive 73 billion calls per year by 2018. Take advantage of the population’s continually increasing use of smartphones by using a responsive design for your landing pages so that they can be viewed and navigated easily, whether from a desktop, phone, or tablet.
Another way to optimize your mobile landing pages is to include a “click-to-call” button that calls your business from your prospect’s phone when clicked. Style this call button to let prospect’s know that it is clickable and ensure it is featured prominently on your landing page through color and location.
Incentivize the Phone Call
Some prospects appreciate the opportunity to speak to a salesperson one-on-one, but others will need you to tell them the added value of calling over just filling out the form. Include a call-to action under the call button on your landing pages to highlight the benefit of calling, such as:
- “Call now for a quote over the phone!”
- “Get your questions answered quickly over the phone!”
- “Call for a 10 percent discount off our services!”
Incorporate Elements of Social Proof onto Your Page
Inbound marketers know that building a level of trust with visitors to your landing pages is key to increasing lead conversion rates, and especially for phone leads. Though your landing page may be optimized for phone calls, prospects simply won’t call your business if they think you can’t be trusted based on your page. People are influenced by what others do and like to see evidence of “social proof”, so ease the minds of your prospects by adding any of these items to your landing pages:
- Customer testimonials
- A module displaying how many people are ahead of the prospect in the “phone queue”
- The number of shares across social media sites like Twitter, LinkedIn, and Facebook
Looking to increase the amount of inbound phone leads to your business through your landing pages? SevenAtoms has created dozens of landing pages optimized for phone call lead generation. Talk to us to see how we can help you.