4 Traits to Look for When Hiring an Inbound Marketing Agency

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Inbound-Marketing-AgencyAre you looking for an Inbound Marketing Agency? There are a lot of processes that go into effective inbound marketing, so you will want to find a firm with a successful team that can do it all. When looking for the right company to handle your inbound marketing needs, you will want to focus on the following 4 key characteristics:

1. A Good Team of Writers
Compelling and informative content is at the core of effective inbound marketing. Though blogging and social media are important, these are only pieces of a successful content marketing strategy. When looking for an Inbound Marketing Agency, choose one that has a solid team of writers that have experience developing a wide variety of marketing content for landing pages, web sites, ebooks, white papers, emails, and more.

2. A Group That Thinks Strategically
A good inbound marketing team does more than just write well. When you are looking for an agency, you’ll want to find one that can think strategically from a marketing perspective and develop tactics that will help your company stand out from the competition. When a strategy isn’t working, you’ll want to know that you have hired a firm that can rethink their approach to get better results.

3. People Who Can Analyze
In today’s fast-paced business world, it’s important that you act fast when a strategy isn’t working. A good inbound marketing company will have a strong analytics team that can look at your marketing analytics in real time, experiment with new marketing tactics, and figure out how to adjust your inbound marketing strategy for better results.

4. Company with Diverse Industry Experience
Though you may be inclined to look for an agency that specializes in helping businesses like yours, you also want to consider a company’s experience within other industries as well. An Inbound Marketing Agency that has experience helping companies from diverse industries will most likely have a strong team of critical thinkers that excel at creative problem solving. Your company is unique, and you want to hire an agency that can think outside of the box when it comes to engaging your target customers.

If you find a talented and experienced team with a history of writing compelling content, thinking strategically, and effectively analyzing performance for companies from diverse industries, than you’ve found the right Inbound Marketing Agency. This combination of traits can help you develop an effective inbound marketing strategy that generates more leads.


Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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