Marketers understand the frustration of putting time into drafting and designing an email for a marketing campaign only to see it get a low click through rate (CTR) upon distribution. That’s why this Halloween season, we’ve put together some of our top tips to help you optimize your marketing emails for clicks to increase the success of your next email campaign. Check out our five tips below:
Keep your emails short and sweet
Studies show that shorter emails have higher open and click rates, and it’s easy to understand why. Consider when you are short on time and scanning your email inbox. Which are you more inclined to read, a lengthy, media-heavy email or one that gets straight to the point? Assume your email recipients are as busy as you are and keep your marketing emails concise and formatted for quick reading to maximize their clickability.
Distribute relevant content to segmented email lists
No one wants to read an email that looks like it isn’t meant for them. Segmenting your email contacts into lists will allow you to create personalized emails that fit the needs of each list. One list might be made up of influencers who need more information to present to their bosses while another is comprised of executives more interested in pricing. Send each list the content they’re looking for and they’ll repay you with clicks.
A/B test your emails for optimization
To create marketing emails that are optimized for clicks, first you have to know which email features are driving clicks. Commit to consistently testing the marketing email elements that will really affect the click through rate of your campaign, including subject lines, CTAs, and images.
Include social sharing options in your emails
This next tip is simple: Allow your email recipients to share your email with their friends! Emails that include social sharing options increase click through rates by a whopping 158%. Give readers a chance to share your email across social sites like Facebook, Twitter, Pinterest, and LinkedIn, and you could see your click through rate soar.
Make sure your emails are mobile-friendly
With the proliferation of smartphone usage, it’s likely that the majority of your email audience is reading your email from their phones. Maximize your click through rate by making sure your marketing emails are mobile-friendly, and optimized for the touch of a finger instead of the click of a mouse.
We hope incorporating these tips into your marketing email process will help you increase the CTR of your email campaigns. Happy Halloween from the SevenAtoms team!
Check out the really good email design checklist infographics below: