The great thing about any form of online marketing is that it produces a lot of data that is easily quantifiable. When it comes to social media for small business there are a number of metrics that you need to pay attention to. Before you even go forward with your social media marketing strategy you need to have firm goals in place for your social media metrics. These are the needles that your business has to move in order succeed.
- Brand Volume
This measures how often your brand is mentioned over a set period of time. It lets you know how fast your social media marketing is growing. - Social Click-Through Rate
This metric tracks the number of times someone clicks a link to one of your other online sites, most commonly your webpage. It is the best way to monitor just how well your social media marketing is bringing in new leads for your business. - Share of Voice
This basically looks at your market share if the market was your online presence. It is useful to see how you stack against the competition. If your industry is a pie then this would be how big a slice of it your business is. - Engagement
This looks at the total amount of times that someone responds to something that you have posted. The goal is to grow your interactions with your potential leads. - Interaction Per
PostThis shows you to total amount of response a particular post gets. It is how you can tell what content is being successful and what isn’t.
If you want to learn more about social media marketing for small businesses then click here. If your business needs help with its social media marketing then contact SevenAtoms for a free consultation by calling (925) 566-6969 or by clicking here.
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