With the plethora of social media strategies to add to your plate in 2016—including video content production and retargeting campaigns—many marketers are wondering: “Is it worth it to invest my time in Twitter this upcoming year?”
We think so. And we’ve written plenty of posts on how companies can optimize their use of the platform to drive results. But for those who need a little more convincing, we’ve compiled a list of statistics that show that Twitter should still have a place in your social media strategy this year:
- Twitter has 320 million monthly average users. There are a ton of people using Twitter to engage with friends, businesses, and brands 140-characters at a time. It’s very likely that some or all of your target audience is also on Twitter, and the social network is a great venue through which to connect with them.
- 36 percent of all marketers have found a customer via Twitter. This may sound like peer pressure, but hey—if other marketers are generating leads and closing sales through Twitter, there’s probably a major opportunity there for you as well.
- Twitter users are 3x more likely to follow brands than Facebook users. Unlike users across other social networks, people on Twitter actually want to hear from and interact with brands and businesses on the platform. Who doesn’t want to put their marketing efforts towards consumers who are openly receptive to them?
- 77 percent of all Twitter accounts are outside of the U.S. This particular statistic is especially appealing to businesses with global presences. Twitter is a great social media platform through which to communicate with users around the world via your brand’s main account or through additional brand accounts created specifically to communicate with various countries or regions.
- The average Twitter user has 208 followers. This means that for every follower your brand accumulates on Twitter, you have the opportunity to extend your reach to at least 200 other people in their network. What’s more, these followers are likely to have similar values, needs, and desires to the user who originally followed your company’s account, meaning you’re improving your visibility in front of a quality audience.
3 Data-Driven Ways to Improve Your Tweets
Having a strong Twitter presence could be beneficial to your business in the coming year. To help you maximize your efforts, here are three proven tips for improving the performance of your tweets:
- Post at the optimal time. Tweets posted around 4PM Eastern time get more retweets than those posted at any other time. Changing when you publish tweets is an easy way to boost engagement!
- Strategically place your links. Links placed just before the halfway point (in characters) of tweets have a higher click-through rate than links placed elsewhere. We also recommend including 2-5 hashtags within your tweet.
- Appeal to the eyeballs with images. Tweets that feature an image receive 150 percent more retweets. Make sure you choose quality high-resolution images that are in line with the content of your post.