With 6,000 tweets being sent per second, Twitter is one of the most difficult social media networks to manage and monitor for your business. Even HubSpot users, with a plethora of tools at their disposal, experience difficulty scaling their efforts on Twitter—and some simply don’t use monitoring tools at all.
With HubSpot’s Social Monitoring tool, you can track company mentions and keywords and see what your leads and customers are talking about directly from your dashboard, making it simpler to track what’s important to your company. Below, we list five ways you and your team can use HubSpot’s Social Monitoring tool to focus your social media monitoring efforts and make Twitter more manageable for your business.
Create Lists of Users to Monitor Pulled From Your HubSpot Contacts
Hubspot’s Social Monitoring tool eases the process of setting up lists of Twitter users to monitor by allowing you to pull directly from your HubSpot Contacts list and Twitter lists. You won’t have to waste time manually transferring your Twitter lists to HubSpot or finding your HubSpot contacts’ Twitter handles—the Social Monitoring tool does that for you.
You can also further segment your contacts into customers and leads, and segment your leads by such factors as website behaviors, persona, or blog or newsletter subscriptions. Segmenting your contacts in this way will help you and your team better determine who your higher quality leads and customers are on Twitter so you can prioritize engaging with them over less valuable tweeters.
Create Custom Twitter Streams to Track Keyword Use
You can use the same keywords you target in your SEO efforts to find new followers and people to engage in conversation with on Twitter. Using the Social Monitoring tool, you can create a stream that will monitor all of Twitter, a Twitter list, or a Contact list for mentions of that term.
You can also set up alert notifications based on the search popularity of your keyword. HubSpot recommends setting your notification to once or twice a day for popular streams, and setting up instant notifications for less popular streams.
Monitor Mentions of Your Company
You can also use the Social Monitoring tool to take advantage of Twitter’s vast network by monitoring Twitter for mentions of your brand and products to assess public opinion and gather customer feedback. Streams that monitor mentions of your company URL, executives, and branded terms are also useful for customer service purposes, and for determining what aspects of your company or products consumers like and dislike.
Receive Alerts for Stream Matches
With the Social Monitoring tool, you can opt to receive alerts via email, mobile notifications, or your Social Inbox when a user you’re monitoring tweets, or when a tweet contains the keywords your stream is monitoring. This minimizes the amount of time you’ll have to spend on the Social Monitoring tool itself, and ensures your efforts focus on high quality tweeters that match your stream criteria.
Color-code your way out of confusion
Finally, the Social Monitoring tool helps you better manage your Twitter account by helping you determine which users to prioritize, based on a color-coding system. The tool attaches the following colors to tweets in your monitoring streams:
- No color: The user is not yet a contact
- Orange: The user is a contact
- Green: The user is a customer
- Gray: The user is a possible contact
We hope these five tips will help get you started with utilizing HubSpot’s Social Monitoring tool to better help you manage your company’s Twitter presence.