“Inbound” is the new buzz word in the marketing world, and for good reason. Though traditional advertising still has its place for bringing in new leads, inbound marketing tactics have proven to be effective for attracting and engaging customers. What is the secret to Inbound Marketing success? A premium Inbound Marketing Agency uses 6 basic tasks to help their clients bring in new customers.
1. Developing a Marketing Strategy and Detailed Plan
Creating a strategic plan is the first step to successful Inbound Marketing. A winning inbound marketing agency will develop a plan that includes detailed customer personas so that your company can get a better picture of who the target customer is and what they find important. These personas will help drive all of the content that your company creates.
2. Creating an Inbound Website
Websites are often the customer’s first impression of a company. Great inbound marketing agencies create websites that capture the viewer’s attention with a clean and attractive design, while adequately communicating your brand message and looking great from any device. This website makes it simple for customers to find what they need no matter what stage in the buyer’s cycle they are in.
3. Blogging to Get Leads
Blogging is essential to effective Inbound Marketing. Blogs establish a company’s industry knowledge, while also drawing prospective customers in with valuable information. Successful inbound marketing agencies develop targeted blog content that is optimized for search engines, while still being written with the viewer in mind.
4. Optimizing Conversions
Optimizing conversions is another essential part of successful inbound marketing. An inbound marketing agency will run tests and analyze data in real time to figure out what is working and what isn’t.
5. Creating Compelling Content
Compelling content goes beyond just blogs. Inbound marketing agencies also create valuable content through e-books, whitepapers, infographics, videos, and much more to help companies expand their reach and bring in more qualified leads.
6. Nurturing Leads
An inbound marketing agency does not just bring leads in, but also nurtures them throughout the buyer’s lifecycle. Through action-specific lead nurturing campaigns, inbound marketing agencies can help make sure that customers have all that they need when they’re finally ready to buy.
Using these tasks, an inbound marketing agency can help you attract, engage, and delight your target market. Not only will these strategies help you get new leads, they will also save your company money. In fact, HubSpot’s research shows that inbound marketing tactics deliver a lower average cost per lead than some outbound methods and have saved companies an average of $20,000 a year. With these proven, cost-effective strategies, the only question that remains is, why haven’t you gone inbound?