Black Friday and Cyber Monday are fast approaching and businesses don’t want to miss out on this fantastic opportunity to boost traffic and sales. Historically, companies geared up year-round for their Black Friday kick-off, and while online businesses don’t need to prepare quite that far in advance, they do need some lead time to fully capitalize on the lure of Black Friday and Cyber Monday deals.
So, are your PPC campaigns optimized to attract traffic this Black Friday and Cyber Monday? Below, we list seven PPC hacks you should use to optimize your paid campaigns to conquer the holiday rush.
Optimize for Mobile.
Shoppers are using their mobile devices to research products and make purchases more than ever. Make sure you’ve optimized your PPC campaigns for mobile users so you don’t lose out on that lucrative traffic.
Optimize Landing Pages.
Make sure the landing pages you link your ads to cater to what the ad copy promises, and include a killer CTA visitors can’t resist.
Use “Cyber Monday” and “Black Friday” in Copy.
This tells customers right away that there’s a deal and it’s only for a limited time. Many shoppers are specifically looking for those deals and using such buzzwords will catch their eye faster than general sales copy.
Adjust PPC Bids Prior to Black Friday.
If you’re tailoring your content and ads to garner Black Friday/Cyber Monday traffic, expect an increase and adjust your PPC bids accordingly.
The busiest shopping day of the season is not the time to start testing new layouts and campaigns, but testing in advance is a great idea to better enhance your digital marketing efforts so that your ads are optimal for the most conversion on Cyber Monday.
Remarket to Previous Website Visitors.
PPC ads work exceptionally well in remarketing campaigns, which target previous visitors to your site. These visitors offer a warm prospect as they have already expressed interest in your business but simply haven’t followed through with a purchase.
Rotate Ads or Pause to Accommodate Holiday-Specific Ads.
If you have ads that have consistently strong conversion rates, it’s fine to keep those in rotation, but make sure you allow room in your budget for specialized Black Friday and Cyber Monday ads.
Black Friday and Cyber Monday offer lucrative marketing opportunities for your PPC protocol, so take advantage of our hacks to get your holiday campaigns off to a great start.