There’s no doubt that these are challenging times, and people everywhere, employed or otherwise, are beginning to reevaluate their circumstances and head off in hopes of renewing a lost sense of stability. Our cheese has been moved, and in office buildings and homes across the country, people are starting to give voice to questions like the following:
1. How hard can it be to start my own business?
2. I know I’m going to need a business plan, a loan, and a website. The first two are simple, but what about the third?
3. I know how to put a website to together, but how do I get people to visit my site, and once people visit, how do I get them to return?
4. And most important: Once I bring visitors to my site, how to I get them to buy my product or take a chance on my service?
As you move forward with your business plan, you’ll need to develop an online presence, a kind of digital personality, and this requires two important tasks. The first will involve creating a site. The second– and often more difficult– step will involve bringing traffic to your site, holding the attention of potential customers, and convincing them to make the crucial leap between browsing and buying.
In the next several posts, we’ll offer a few tips on the art and science of improving your traffic, and discuss a few things to do—and not do—to encourage repeat visitors. Recognize that it’s rarely productive for beginners to tackle this process alone. But don’t worry. There are plenty of resources (like this one!) that can help you navigate the exciting and challenging task of bringing your business online.