One mistake that a lot of businesses make when developing their Facebook ad campaign is treating it like a PPC ad campaign. However, when consumers visit Google, they are often looking for a specific […]
Remarketing or retargeting is a powerful marketing technique that allows your SaaS company to reach out to those who have already shown an interest in your brand and help guide them to the next step […]
Display advertising on the Google Display Network (GDN) is one of the most underrated lead generation tools for SaaS marketing. However, display ads are not something you can just jump into if you […]
While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market […]
![Top Ecommerce Trends 2017 [Infographic]](https://www.sevenatoms.com/hubfs/Imported_Blog_Media/Ecommerce-Trends-2017.jpg)
Top Ecommerce Trends 2017 Online sales have hit the big time.$355 Billion in 2016 and projected to reach $400 Billion by 2017 1. Programmatic advertising Programmatic advertising allows you […]
Managing AdWords campaigns can be a tricky business, but this is especially true for SaaS marketers. Not only is SaaS marketing a niche field, but software-related keywords can cost significantly […]
Many SaaS companies are hesitant to dip their toes in the AdWords pool because of the ultra-high bid prices for software keywords. In fact, because of the intense competition, popular keywords can be […]
Looking to spruce up your PPC management? As you’re probably aware, this isn’t the easiest accomplishment to make. But don’t despair! There are several tasks that you can start on today in order to […]
Most SaaS companies are familiar with tracking SaaS metrics or key performance indicators (KPIs) for their business, but marketing KPIs are a different story. Establishing and tracking the right […]
SaaS companies face a challenge unlike many other businesses. Not only do they have to attract customers and close sales, but they have to make sure their customers stick with them for the long haul. […]
