Do you have PowerPoint slides from past presentations and webinars gathering dust on your hard drive? B2B marketers can turn them into powerful visual marketing assets by publishing them to LinkedIn SlideShare.
SlideShare is a content publishing platform that provides a way for professionals to make their valuable content easily accessible online. Currently, the website receives 70 million visitors per month, making it an effective channel through which B2B marketers can establish expertise and attract potential customers.
We use the platform ourselves to boost SEO, drive awareness in new audiences, and entice engagement. Below, we share four reasons to add a SlideShare marketing strategy to your B2B marketing arsenal.
4 Reasons You Need a B2B SlideShare Marketing Strategy
1. Improve Your Search Engine Rank
Search engine exposure is a compelling reason to promote content on SlideShare for many B2B marketers. As one of the top 200 most visited websites in the world, SlideShare content tends to rank highly in search engine results. In fact, 80% of their 70 million monthly visitors come through targeted search. You can use your SlideShare content to reach even more prospects via search by using targeted keywords in your presentation.
2. Generate More Leads
Another benefit of SlideShare is that the platform allows you to set up a lead generation form on the final slide of your presentation to leverage content downloads and collect viewer contact information. This service is fairly inexpensive compared to other lead generation tools on the market. Even without the form, you can still gain leads by including links within your presentation directly to your website or landing page, or utilizing social media opt-in forms as a part of your SlideShare social media strategy.
3. Maximize Your Content Marketing Efforts
SlideShare makes uploading PowerPoint files quick and painless, but that’s not all. B2B marketers can repurpose virtually any type of content into a compelling SlideShare presentation, including blog posts, white papers, articles, and reports. Repurposing and distributing content gives it a higher chance of being discovered, and helps to cut down on content creation time.
4. Establish Yourself as a Thought Leader
Becoming a thought leader in an industry is an enviable position, as thought leaders have higher visibility, authority, and brand loyalty than most. Sharing valuable content across this platform gives you the chance to reach a wider audience and cultivate your online reputation.
Start developing a SlideShare marketing strategy today to better establish and promote your brand, grow your audience, and gain B2B quality leads.