For B2Bs, social media is an effective channel through which to engage followers, promote marketing materials, and drive conversions. Many, however, don’t have the resources in-house to maximize their social media use and keep improving their effectiveness on their chosen platforms. That’s why for B2Bs, outsourcing social media management to an agency is often the best solution.
So, if you’re considering outsourcing your B2B social media management—or if you’re simply looking for ways to convince your boss to do so—check out our top reasons below.
Killer Reasons Outsourcing B2B Social Media is a Smart Move
Social media management is a lot of work
For those not tasked with social media management it probably seems like a role that is all fluff and fun—but that’s simply not the case. For effective B2B social media marketing there are many things to consider besides just content creation and scheduling, such as community growth efforts and building relationships through engaging with followers. And if you happen to want to dip your toes in paid social media advertising, that’s a whole different ball game entirely. B2Bs that don’t want to dedicate an individual—or ideally a small team—to the role should consider outsourcing social media management to an expert agency.
Social media management takes a lot of time
All those facets of effective social media marketing I mentioned before? Yep, unsurprisingly, those things take time—and lots of it. There are ways to scale your B2B social media efforts and minimize time spent on platforms, but with the many moving parts of social media management, it often takes an entire team to tackle the work. If your B2B doesn’t quite have the extra hours to devote to developing and optimizing your social media presence, management may be best left to an outside source.
There are so…many…platforms…
Besides all of the time and effort that goes into social media management, another thing you have to consider are the many platform options you have to choose from. Popular sites like Facebook, LinkedIn, and Twitter may be relatively easy for your team to navigate, but each is comprised of a different audience demographic and thus the most effective strategies for each network are unique. For B2Bs without this expert knowledge of individual social media platforms, outsourcing management is likely to lead to greater results.
There are countless tips, tricks, and best practices
There are a variety of benefits to outsourcing your B2B social media efforts to an agency but none is as compelling as this: you get the ability to tap into their expert knowledge. Not only can an agency help you develop a unique and effective social media strategy tailored to your chosen platforms and target audience, but they also are well more aware of ways to maximize those strategies than you’ll ever be. There are plethora of social media marketing hacks out there that can help B2Bs attract and convert followers and potential customers more effectively that only those immersed in their industry will know about.
Curious about some of those B2B social media marketing hacks, or looking to outsource management to an expert agency? Contact us today for a free consultation.