For a regular consumer, a business can seem like a giant faceless entity with no purpose other than to take their money. It is hard to connect to something like that, and that is why it is important to have a blog. What a blog does is give your company a personality and a culture that the consumer can relate to. Connections are what an inbound marketing strategy is all about, and if blogging has been left out of your strategy then you are not making the most of your marketing efforts. Let’s take a look at how blogging makes great business sense.
The Human Factor
What makes blogging for business work is that it is an open conversation with your potential customers, instead of a one-way street in which you just talk at them. This lets them voice and opinion which you can in turn respond to. By engaging customers in this way you increase their respect for you and deepen their connection to your brand. Blogging also lets customers see what your corporate culture is like as well as give them an idea of how your business works. When a customer has a better understanding of your brand they are much more likely to take the next step and become customers.
The Inbound Marketing Destination
Blogging acts as a hub four your company’s other inbound marketing channels, and works with them to increase their overall effectiveness. As your company’s primary source of releasing information to the public, your blog is a great way to transition leads into customers. Use other inbound marketing channels that have less content, such as social media or your digital newsletter, and have them direct readers to your blog. Once at your blog you can then direct them again to other locations, like your online store.
If you would like to learn more about how blogging for business creates more leads then click here. If you have any great examples on how blogging has helped your business then please leave a comment!