If you own a business, you know that ultimately it all boils down to the bottom line. The goal for any business is to increase profits. And to achieve higher profits, you need to increase exposure for your business online. So how do you increase your online business presence? Getting higher search visibility is the way to do it.
Did you know, over 10 billion searches are performed on search engines each month? That’s about 33 searches per day per American! Search engines want to provide relevant content to search engine users, so they identify sites that are relevant, updated frequently, and are popular. Sites that have blogs.
Search engines love blogs. And you should be thinking about using a blog to establish your online presence. When people search the Internet for a solution to their problem – as more and more people do these days – you want them to find your website.
Sure there are other ways to market online. Twitter, Facebook and YouTube are great marketing channels. But the blog is king. Don’t get me wrong , I’m not suggesting either-or here. In fact, social media and blogging go hand in hand. Once you’ve established your presence on the appropriate social media platforms, the best way to profit from those relationships you’ve built is to drive them to your blog and engage with them even more.
Your blog is your content showcase. It functions as a hidden sales agent, ready to market for you. The longer you wait, the more benefits you risk missing for your business.
So don’t wait, start a blog today and
- Attract more traffic to your website.
- Convert those casual visitors into leads.
- Establish yourself as a trustworthy leader in your niche.
- Spread your message and generate buzz by digital word-of-mouth marketing.
After all, isn’t that what all us business owners want?