Social media sometimes gets this funny stigma when it comes to inbound marketing. Often times, businesses see it as a fun little add-on and not as something that is going to help them to drive their business. This is unfortunate because if you put in the effort, and are a little patient, your business can see a big ROI from social media. One of the little known ways it does this is by increasing your businesses SEO. By using social media SEO, businesses can reach an even broader pool of potential leads, therefore bringing in more business. Let’s take a look at the benefits to including social media into your SEO strategy.
Likability and Search Engines
This year Google integrated Google+ into its search engines, meaning that if a business’ Google+ page gets a lot of attention, its overall search engine ranking will increase. Microsoft’s Bing has done something similar with Facebook, raising a site’s ranking based on Likes. As social media continues to grow it is entirely plausible that we will see even further integration of social media into search engines, so it is important to get started now by building your social media channels.
Backlink Generation
Social media is one of the best ways to advertise your brand to a huge audience. It also helps to promote any other content that you create, like blogs. By utilizing social media you make it easy for others to spread the word about your brand, and when they do this, they typically create backlinks to your site. This in turn raises your SEO and therefore brings you more leads.
If your business is still struggling with its social media SEO, then consider calling in the experts at SevenAtoms. You can get in touch with us by calling (925) 566-6969 or by visiting our contact page.
Image By: Go Local Search
