Are you ready to step out into the light and get your name the attention it deserves? Are you ready to stop following the story and start becoming the story? Are you ready to be read about and talked about by potential customers, influencers, members of every demographic, and internet users of all types? In other words, everyone?
Of course you are. But for some reason, you haven’t done it yet.
You’re not alone. Many entrepreneurs haven’t taken full advantage of social media because they either don’t know how or don’t have time. But this is an important move, and every passing day becomes another day in the shade and another missed opportunity. It’s time to get out there. Here’s how to get started.
1. First, buy your domain name. Then set up your website and start your blog. You can build your blog through a variety of services including WordPress and Blogger which are free and hosted. Make sure your blog content stays fresh, interesting and on-topic. Your use of keywords and content targeted to your intended audience can help you improve your search engine rankings and draw more traffic.
2. Next, establish a presence on Facebook, Twitter, LinkedIn and Google +. Set up an account with each, and begin posting regular content with a tone that’s carefully directed at your target market. Maintain an active presence on each of your accounts, and stay on message. Establish a business profile on Twitter and Facebook, and again, keep content relevant and appealing to attract the visitors most likely to become readers and buyers.
3. Monitor and test the results of all of your decisions. Every time you make a change to your blog, landing pages, or accounts, use Google analytics and gather data across every available metric to find out how your market responded and how the change influenced your traffic, SEO and sales.
4. Don’t do this alone. Maintaining a social media brand can be time consuming, and it involves extensive research, expert writing, and constant attention that you’re better off devoting to the core of your business. But don’t worry. We can handle it for you. Call SevenAtoms and put your trust in our social media experts.
Image By: Rusty Russ