Google +, a social profile site designed by the search engine giant to compete with Facebook, has recently introduced a few changes that may specifically benefit commercial users. If you’re interested in making the most of every opportunity to gain online attention for your growing company, now may be a great time to investigate Google +, specifically its recently introduced brand page features.
For years, Facebook has offered customized profile options that meet the needs of both individual users and companies who hope to gain attention for their products and brands. Facebook brand pages have been a very popular avenue for marketers who can use their pages to promote new product introductions, gain “likes” and followers among influential web users, and bring logos, taglines and promotion information to the attention of thousands of targeted viewers every day. When Google first launched its own social media site, commercial users rushed to take advantage of the new marketing channel, but brand-specific pages weren’t yet available on Google +, so companies created profile pages instead.
Google + has now launched its brand page option to discourage this practice and also to compete with Facebook and third party aps for commercial market share. Brand pages offer all the customization options of individual profile pages, and are distinguished only by a small square icon. Users are now able to add brands as well as individuals to their “circles”, and each adoption increases a brand’s follower count.
Google + doesn’t yet offer exposure opportunities on par with Facebook, and now its new brand pages will face additional competition from Twitter, which launched a similar brand page option earlier this month. But its foothold is growing steadily. And high profile launch partners like Pepsi, Toyota, CNN and Save the Children may help the search giant tip the balance.
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