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Why _Dark Social_ Means Tomorrow's B2B Might Look Like Today's B2C

Why “Dark Social” Means Tomorrow’s B2B Might Look Like Today’s B2C

B2B marketing is changing, and B2B marketers need to be ready to change with it.  This isn’t to say that how we’ve done things before isn’t still effective. You’re still going to need ways to generate leads and capture interest in your brand when people come searching for B2B solutions like yours.  But that can’t […]

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Enhancing Search Accuracy with Edge Computing

Enhancing Search Accuracy with Edge Computing Technologies

With the advent of so many recent innovative technologies, like AI and ChatGPT, the marketing world is being completely transformed. However, while AI seems to be taking the spotlight, another technology is becoming increasingly relevant in the industry — edge computing.  Most who have heard of edge computing likely associate it with the cloud and

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Guide to Google Ads for Lead Generation - Part 2

A Comprehensive Guide to Google Ads for Lead Generation – Part 2

For insights into the basics of Google Ads, including its definition, importance, functionality, campaign varieties, and campaign setup process, please click here to read the first part of the post. The first part of this comprehensive guide focused more on the basics – what Google Ads is, why you should use it, how it works,

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How to Optimize for Google SGE-2024

How to Optimize Your Website for Google Search Generative Experience (SGE)

If digital marketing in 2023 could be summed up with two words, it’s these: “artificial intelligence.” From enhanced use of existing AI-based tools to content improved by – or, less usefully, completely generated by – AI text tools like ChatGPT, AI was a genuine sea change in the world of digital marketing. Yet the big-mama

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Is Outsourcing Your Digital Marketing Worth It

Is Outsourcing Your Digital Marketing Worth It?

In situations where your internal team is overloaded and facing challenges in completing marketing campaigns, outsourcing tasks to a specialized third party can significantly relieve the operational pressures your team is experiencing. Outsourcing digital marketing tasks to agencies allows businesses to significantly reduce costs, a strategy that has proven successful for some time. Along with

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SaaS Content Marketing 101, Writing SaaS Content For Signups and Leads

SaaS Content Marketing 101: Writing SaaS Content For Signups and Leads

The SaaS industry is flourishing, with more than 30,000 companies operating globally, leading to a competitive environment that prompts them to leverage various digital marketing strategies for brand awareness and sales.  However, the abundance of information on the internet has made it crucial to create compelling content that encourages user action. If you are running

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20+ A_B Testing Ideas

20+ A/B Testing Ideas to Improve Your Metrics for B2B and Ecommerce

What do marketing and parallel parking have in common? You can waste a lot of time trying to make two wrongs into a right.Your marketing may be powered by advanced analytics, knowing your customers, and years of marketing experience. Still, it’s not easy to understand the best marketing move right off the bat. Making the

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Creating Multiple Landing Pages to Target Different Buyer Personas

How to Use Multiple Landing Pages to Target Different Buyer Personas

Are you targeting different buyer personas with your marketing campaigns? If so, then you’re on the right track. However, you can increase conversion rates even further by using multiple landing pages tailored to a specific buyer. Consider this: Your buyers have different needs, wants, and problems. So why not create a unique landing page for

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