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The Twitpocalypse: The Need for Twitter Alternatives for Marketers

The Twitpocalypse: The Need for Twitter Alternatives for Marketers

It’s been interesting times on Twitter recently, that’s for sure. For those of you who have either been living in a no-social-media bubble for a month (in which case, honestly a good move) or simply aren’t terminally online (likewise): In the month since SpaceX and Tesla owner Elon Musk purchased the social media platform for …

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SaaS Marketing Strategies

SaaS Marketing Strategies That Scale And How To Create Your Own

In 2022, the United States will have 17,000 software as a service (SaaS) companies, serving approximately 59 billion customers worldwide. These companies have one thing in common: the need to market their services to build their brand and generate leads. SaaS companies often have a compelling story to tell, an attractive product, and some clear-cut …

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Ultimate B2B SaaS Marketing Guide to LeadGen

The Ultimate B2B SaaS Marketing Guide to Lead Generation (and Scaling)

The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increase to $208 billion by the end of 2022.  This means that there are more opportunities than ever to launch a …

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6 Practical Blogging Trends and Statistics

6 Practical Blogging Trends and Statistics You Should Know About

Blogging has been a part of brand content marketing strategies for a long time, and rightfully so. From boosting brand awareness and customer loyalty to improving your ROI – there are many ways that blogging can benefit your business.  But having a blog does not automatically attract thousands of new customers. To ensure that your …

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Google Ads Bidding Strategies: Smart vs. Manual vs. Automated 

Google Ads Bidding Strategies: Smart vs. Manual vs. Automated 

Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a few years you’ve probably embraced manual processes for their granularity and control. But there are new automated features on Google that may positively impact the …

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