Choosing the Right Domain

Table of Contents

domain[1]Many people believe that web presence simply a matter of registering  a great  domain name. For these people, the only thing standing in the way of a successful business is a person’s willingness to spend $4.00 per month on a web address. The expert, however, knows that there is more to Internet presence than registering a domain name. Before subscribing, an individual must first select the right domain name.

Similar to a telephone number or home address, the domain name serves as a company’s line of communication. Without a domain, customers would be unable to locate and distinguish between businesses on the web. Although there are many automobile technicians on the Internet, there is only one auto shop with the domain, http://garysautoshop.com. While surfing the web is a great hobby, domains are crucial when time is limited and services are needed.

In order to operate an efficient business, entrepreneurs must carefully choose their domain name. Although a retail store may sell high quality products, a domain name that does not allude to such quality may discourage wealthy buyers. If, for instance, a company sells coach purses but chooses the domain name, http://swapmeet.com, individuals searching for Coach quality may look elsewhere for the product. Just as a store located in a crime-ridden community can drive the company out of business, a poor domain name can also cause substantial loss.

Prior to choosing a name, it is best to consider the good or service being offered. If the idea is to sell balloons and birthday hats, then the domain address should speak of party supplies. Selecting and registering the right domain name will allow for visibility on the web and inspiration among customers to shop. Among the many priorities associated with Internet presence, choosing the right domain should be number one.

inbound-marketing

Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

Harness The Full Power Of Digital Marketing

Scroll to Top