Content Curation is a Real Thing for Businesses – Are You Onboard Yet?

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Curator Sharing Relevant Content Different people have different perspectives on content curation. Some think that it is cool and a necessary part of content marketing, while others think that it is plagiarism and should be avoided. I think this is mainly the case because there is a very fine line between content curation and plagiarism. If it’s not done right, content curation will pass for plagiarism and get you in big trouble.


What Content Curation Is

The biggest question we then have is, “What is Content Curation?” If you lookup some definitions online, you’ll see things like

“Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.” – on Wikipedia.

OR a more informal definition like

“Content curation is the art and science of finding an sharing quality content on a specific topic” –

I argue that content curation is more than just sharing content on a particular topic with others. It is content shared with a purpose. A purpose of providing relevant information to your target audience. Or a purpose of supporting your point of view on that topic with your target audience. Or even a purpose of helping your target audience achieve their goals. Or whatever the purpose may be. But, it needs to have a purpose.


What Content Curation Is Not

Don’t mistake curation for copying. Curation is about sharing others content while still providing credit to the original copyright owner. Curation is not copy and pasting content to the channel you own in the name of sharing. That’s where it becomes plagiarism.

Content curation is not content aggregation of any kind. You don’t share each and every piece of content you find online and you don’t share just your own content with others. You only share high quality relevant content. It’s always Quality over Quantity. Regardless of it’s source. Even if it is content generated by your competitors.

And also, content curation is not automation. If you automate content finding and sharing, that is not curation. It’s called being lazy.


Why is Content Curation Needed?

If you are into generating original content, you may be wondering why you should think about curating content. Today, so much content is generated on a daily basis that it is practically impossible for your customers to find quality content, let alone trust the content or it’s source.

In order to win your customer’s business, you need to become a trusted source of quality content that your customers like and find valuable. Curating relevant content written by others, even those that are your competitors, apart from creating and sharing your own content will help you get there.

Still not convinced? Here are some more reasons why you need to curate content:

  1. Have you heard about the cocktail party rule of Social Media? Don’t just keep blabbering about how awesome you are. Mix things up a bit when you’re sharing online.
  2. It’s all about your target audience – your customers. If it is relevant to them, it must be presented to them. They’ll appreciate you for it.
  3. There is no need to re-invent the wheel. Why create a carbon copy of something that’s already out there? Share what already exists and use that time to create something new, unique and useful instead.
  4. When done right, content curation can also help with Search Engine Optimization (SEO). The content you curate will contain the most popular search terms for your business which will boost your SEO.


How Does Content Curation Help Businesses?

As a curator of the content, you are taking a responsibility to

  • Think about your customers first and only share relevant content that is useful for your customers
  • Share content with a purpose
  • Take a stand, and stand by it in thick and thin
  • Share content regularly

When you do this right, you position yourself as a supplier of quality content regardless of it’s source. This allows your customers to trust you and eventually look at you as a source of valuable information to help their business. This in turn means that you will not only get their business, but they will also recommend you to others leading to exponential growth for your business.

Content curation is a thing, and it’s becoming a big thing. Are you riding the content curation wave? What challenges do you face when curating content? Let me know in the comments below.


Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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