As the owner of a small business, you probably realize the importance of content marketing. However, if you aren’t sure how to create efficient and engaging content, we have some suggestions. Read on for four key points to remember.
- When focusing on content that carries your brand’s reach beyond your website or blog, remember that no one single type works for all companies. Instead, diversified content and having a portfolio you can draw from are the best weapons. A mix of webinars with video and motion graphics might work well for you, while another business will benefit from combining Q&As with case studies and e-books.
- Whatever type you choose, the content must be relevant to your users. This will engage them and entice them to visit your site frequently. Ask yourself what your audience wants to know and what they didn’t realize they were looking for but are excited that they’ve found it.
- Does your content support your business’ mission and convey your objectives and initiatives? This ensures that customers and users can count on you for the information they’re looking for. For example, if you have a pet supply company, provide articles on pet care and contests for pet supplies. This type of content encourages users to come back for more, learn about your brand and buy your products.
- Make sure your site, or any other forum, is clear, focused and easy to navigate. This helps customers feel as if they’re part of your community. For example, any app needs to be efficient and helpful, while social media has to provide authentic and relevant content that will make anyone eager to engage with your business.
While creating engaging and effective content is a lot of work, it can also be fun. More importantly, it sharpens your awareness of who your customers are, what you have to offer them and what your business is about.
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