In this challenging economic climate, it’s discouraging to see businesses who are slow to embrace newer forms of marketing. This is especially true for small to medium sized businesses who are more likely to go under if they don’t do everything possible to grow. When the future of a company is at stake, business owners should be open to any and all options that can bring them more business. It is especially frustrating to see businesses that are in this situation that aren’t utilizing a proven approach like inbound marketing. Having a solid inbound marketing strategy in place can help any business to boost their sales. Let’s take a look at what your business is missing out on by not having one.
Inbound Marketing’s Limitless Reach
What inbound marketing does is reach out to potential clients where they spend their time online. With nearly a third of the world’s population on the internet, there is a huge pool of potential business that is easily accessible. Inbound marketing utilizes numerous channels in order to target and reach those leads who would be interested in your brand. It includes social media, blogs, newsletters, email marketing, press releases, and just about any other type of online marketing. Utilizing all of these marketing channels effectively can greatly expand your reach and therefore bring you more leads. All it takes is content and time.
Cost Effective Marketing
It’s also important to note that inbound marketing is extremely cost effective. The typical spend per lead for inbound marketing is 61% less than that of outbound marketing. This means even if you have a limited marketing budget you can launch and maintain an effective inbound marketing strategy. Considering how inexpensive it is, as well as how many potential leads it can bring in, it is hard to understand why a business is not quick to take up inbound marketing.
Should your business need help establishing an inbound marketing strategy, please let us here at SevenAtoms know. We can help you to develop a strong strategy encompassing multiple channels. We can be reached by calling (925) 566-6969 or by stopping by our contact page.