Here is an exercise that every business owner/marketer/decision maker should do: take a long look at your Facebook page, then look at your competition. Does your page look like a personal page with your brands logo slapped on it? Does your competition’s Facebook page look more graphically appealing? Does you have nothing on your Timeline but straight content without much for your followers to interact with? Should you feel like you need to take you Facebook business page to the next level, then you need to look into iFrame apps.
What this does is take your Facebook page and essentially rebuild it on an HTML friendly site that is connected with Facebook and which is framed in a Facebook style. It is connected to Facebook and works in all of the same ways that Facebook works, but enjoys all of the advantages of a web page. This allows you to add any number of apps to the site and results in a much more compelling page. There are different types of apps that you can use, but here are the most important ones that should look at.
This is a great app if you are planning on running contests or special promotions on Facebook. In addition to a number of different apps, it has all the tools that you need to setup and run these types of contests.
This is similar to ShortStack, but with a number of different useful features such as widgets that focus more on Pinterest and Instagram. The drag-and-drop approach to adding widgets makes this a great choice if you don’t have much web design experience.
If you want to have a prettier Facebook landing page, then use Pagemodo. It makes it easy to play around with pre-made, professionally designed templates to create a slick looking page.
In addition to being able to use the basic contest and promotions apps, this site emphasis reporting and allows you to better see how these promotions are impacting your business.
Should you have any questions about Facebook business page apps or need other tips on improving your Facebook business pages, then give SevenAtoms a call at (925) 566-6969.