When it comes to ecommerce marketing, if you don’t have a strong digital presence, you won’t see success. It doesn’t matter how perfectly designed your store and website are if people can’t find you! That’s why it is essential to get your SEO working to the max. Below, we share four easy-to-follow ecommerce website SEO best practices that will see you off and on your way to success.
4 Ecommerce Website Best Practices to Know About
1. Get to Know Your Keywords
Keywords are king when it comes to SEO, so your on-site content needs to include all of your targets. Use Google’s keyword planners or other resources that will help you understand the monthly search volume for your keywords, and how many other businesses you’ll be in competition with when targeting them. If you’re struggling to build out your keyword list, check out our previous post for tips on maximizing your keyword research process.
2. Create Product-Specific Content
Especially for ecommerce sites that feature a variety of products, content should be individually crafted for each type of product you have. Use specific keywords so that you have a better chance of every one of your products reaching their right audience. When creating content, use both text and images as ways to place search terms, but also make sure that they highlight your products accurately to customers. As important as being found in search results is, it’s equally important that customers have all the information they need before making a purchase.
3. Optimize Your Site Layout
One of the biggest mistakes ecommerce companies make is not verifying that the layout and internal structure of their sites are search engine-optimized. The more products you have, the more internal links you can take advantage of. Not only will this help you direct customers around your site more easily, but it also helps search engines better understand your site’s purpose and layout from the back-end. Of course, you also want to make sure that you are using H1 and H2 headings and meta tags.
4. Promote On Social Networks
Not only do social networks let you promote your store and offerings for free, the paid ads on these networks cost significantly less than other alternatives. Plus, you get advanced targeting features, so all of your efforts are going towards the right audience.
There are also social sites that offer specific features related to shopping that are now a growing part of modern ecommerce website SEO best practices. Pinterest, in particular, has emerged as a dominant force in promoting ecommerce offerings, both because it allows you to build up links to your site, and because Pinterest users often browse the network as a way to do research before purchasing products. If you have a presence on Pinterest, then you can drive that interest back to your site.
5. Learn from other WooCommerce websites
With WooCommerce powering over 26% of e-commerce websites globally, you don’t need to design your site in isolation. Do your research and look at other WooCommerce websites and how they use SEO best practices. Think about what other sites are doing well and how you can apply this to your own online store. Look at steps 1-4 listed above and whether these sites have implemented them.
It’s not always easy to find other WooCommerce websites as this isn’t publicly advertised. However there are clues and some agencies provide WooCommerce website examples that you can learn from.