The reason that you need an article marketing strategy is simple: it generates better quality leads. While things like SEO and web traffic are important, quality is always better than quantity. With article marketing you can establish your website as a great source of helpful information which in turn attracts the specific type of leads that you want. But you can’t just start posting articles on your website or submit them to article directories without a plan. An article marketing strategy is great way for your business to establish itself and produce high quality leads.
Bring it Together with a Strategy
There are a few things that you should know before you start creating your article marketing strategy. First and foremost you need to establish what niche you are going to be writing about. Be specific and know who your target customer is. This will dictate the style of the articles and what types of article directories you will submit to. After that, make sure that you have generated a good number of articles before putting them online. That way when people are directed to your site they have options as to what to read. Also, make sure that when you do post new articles that you advertise them on your social media channels. Finally, make sure that you have a plan in place in order to come up with new, quality articles on a regular basis. If you don’t, your campaign will quickly lose its effectiveness.
The Result: Organic Links
The primary purpose of having an article marketing strategy is to create organic links. It does this with organic link building that helps drive leads to your site. If a potential lead has read an article that you have written on a website that they visit every day and trust, then takes the next step and follows a link to your site, they are already interested in your brand and what new content you have to offer. You have essentially had another website vouch for you and that gives you additional credibility in the eyes of the potential lead. This creates strong leads that can help drive your business.
Need help developing you article marketing strategy? SevenAtoms can help with that! Contact us by calling (925) 566-6969.
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