Are you getting started with LinkedIn marketing this year? If so, then it is important that you develop a solid strategy before you get started. LinkedIn isn’t just about building up the number of you connections you have and making status updates. It is a way to help define your brand and get in touch with other businesses that will help you to grow. As there can be quite a bit involved with LinkedIn marketing, we thought it a good idea to come up with a list of things that you should consider when developing this year’s strategy.
- Use LinkedIn for Search
Is yours a B2B company? Are you looking for a particular type of company to partner with? LinkedIn lets you make targeted searches for other businesses and makes it easy to review them quickly. This also means that you won’t have to make a cold call for any business that you find through LinkedIn.
- Use LinkedIn Ads
A strong LinkedIn strategy should definitely include ads. LinkedIn does a great job at targeting companies that would be interested in giving you their business, which means it can help you get better quality leads.
- Use LinkedIn to Distribute Content
Whether they are status updates or blog posts, LinkedIn is a great medium in which to post content. Make sure that anything that you do post has a link back to your main website, in order to help boost your web traffic to it.
- Use LinkedIn to Make Yourself the Expert
Groups are a thing that is totally unique to LinkedIn. Starting a group or participating heavily in one that exists is a great way to establish your company as an expert and connect with others.
Of course if you really want to develop your LinkedIn marketing, you can leave it to us here at SevenAtoms. We can help you to develop a strong, effective campaign and increase the quality of leads you get from LinkedIn. We can be reached at (925) 566-6969 or by going to our contact page.
Image By: Adriano Gasparri