Expanding your Brand through LinkedIn for Business

linkedin for businessShould your business be on social media? Well, everyone’s doing it, and companies haven’t looked back since. If you’re just beginning to develop your social media strategy, you might want to begin with LinkedIn. Using LinkedIn for business may be the most efficient way to reach out and expand your brand through a professional network. If you are planning on using LinkedIn for business, here are some helpful tips:

  • Complete your profile. As much as you’re trying to expand your company’s presence, it is also important to have a strong, complete profile. It represents your company to other professionals and it’s important to communicate your experience and highlight your endorsements, which add to your credibility.
  • Promote your company page. Make sure all of your co-workers and management are also connected on LinkedIn to you and your company page. The more employees your company page has, the greater visibility it has to outside networks. In addition, it would be a great idea to network with your clients by adding your LinkedIn profile link and company page link to your email signature. It is a much easier marketing strategy on LinkedIn to convey to clients to connect with you on LinkedIn and be included in your LinkedIn network.
  • Join industry related groups. Engage in groups that are related to your area of expertise. By communicating with professionals of other companies in your industry, your company will automatically be connected to a larger network. Your personal LinkedIn profile will leverage your brand into companies within your industry.
  • Stay active on LinkedIn. This is where all professionals fall through and pause their company branding. It is very important to continue staying active with groups and the networks you are associated with. Once you start, don’t stop!

Have you started building your company brand on LinkedIn? Tell us about what tactics you use to stay connected with your network when using LinkedIn for business!

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