So your blog is up and running, you’ve got a great platform, and your site is well supported. What’s next?
Sure, your words are out there, but how can you get people to read them? And even when they read, how can you get them to comment on your posts, repost the things you say, and become part of a regular following? Here are a few quick tips for increasing your traffic and expanding the reach of your blog:
1. Get to the heart of the matter:
Quality blogs are built on quality writing. And quality writing isn’t just about good grammar and complete sentences. It’s about depth of thought, originality of feeling, and elegance of expression. Depending on the nature of your blog, you may want to take a creative writing course or enlist the help of a professional marketing copywriter.
2. Use images, keywords, and proper formatting:
To maximize your blog traffic, keep blocks of text short. Incorporate images and appealing design elements, and rely on quick, simple messages, blurbs, and numbered lists, like this one. Include a CTA. For SEO purposes, choose your keywords carefully, make sure keywords appear in the first 50 words of text, and make sure your keyword density stays at 2-3%.
3. Use your resources, including social media.
Use every widget, app, and tool at your disposal to help people find you. Link your blog to your social media accounts, and make sure you have an SEO strategy in place so you’ll rank high in relevant search results. Track your analytics carefully, and be sure to keep your content fresh.
4. Stay on message.
Your SEO and keyword efforts will also get better results if you keep your posts relevant to a specific theme. If you blog about gardening, for example, stick with gardening. Don’t wander off into other subject areas.
5. Get help.
If you’re serious about expanding your blog traffic, you’ll need to invest some time and attention in the process. This means fresh posts every day and constant monitoring, which means a lot of writing and a lot of hours sitting in front of the computer. But don’t fear! Professionals are standing by to help. Call SevenAtoms today and discuss your needs with our digital content experts.
Image By: owenwbrown
