From Hoodie Wearing Geek to Billionaire – The Zuckerberg Method of Using Social Media to Drive Sales

Table of Contents

Every business, small or not, has watched Facebook’s IPO with envy and awe. If a college kid tinkering with social media can build a business worth nearly $4 billion, then how hard can it be? If your company is hoping to
drive sales
by following the Facebook model, here are some points to consider:

social media, social media marketing, drive sales

  • The old vs. the new – The success of Facebook highlights the expanding gap between an old business model and a new way to drive sales. Simply put, social media is not a fad. Nor is it just another marketing tool – it IS marketing. Hiring a firm or manager to strengthen your social media presence is now a necessity.
  • Money talks – By going public, Facebook amasses enough revenue to develop new products and services to enhance the user experience. These will, in turn, make more money for Facebook. And what might they do with that extra money? Oh, perhaps purchase mid to large sized corporations, such as Google. And really, what small business doesn’t dream of taking on Goliath?
  • Keep moving – Going public doesn’t mean becoming complacent about the best way to drive sales. You won’t find Mark Zuckerberg retiring to a Tahitian island any time soon. According to insiders, he’ll continue to nurture the creativity, flexibility and innovation that made Facebook so successful. What others dismiss as “constant tinkering” is actually improving the user experience and adding value to business owners and advertisers. The lesson is clear – the potential of social media marketing to drive sales is boundless.

Finding the magic formula of using social media to
drive sales
takes the ability to transform an idea into a profitable
. With enough vision and commitment, you, too, could become the next genius in a hoodie! Whether or not you get a major motion picture made about you is another story.

Image By: Francesco Schwarz

Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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