Google AdWords has changed the face of PPC advertising. Many businesses have found success using AdWords to improve online sales and boost lead generation. In order to remain competitive in the online marketplace, companies need to find new ways to adjust their AdWords strategies in order to make PPC ads more relevant and effective.
Here we provide 4 Adwords strategies that will help you increase the success of your PPC efforts.
1. Increase effectiveness of retargeting with dynamic ads.
Remarketing shows ads to people who have previously visited your site and are most likely interested in your product or service offering. With Google’s dynamic retargeting, you can make these ads even more relevant by showing ad content that contains the product or service that they viewed on your site.
Dynamic retargeting ads help you step up your PPC game by delivering tailored content that reminds visitors of your brand and their previous activity on your website. This might be just the little push they need to return to your site and make a purchase.
2. Utilize ad scheduling to run ads during the most opportune times.
You can use ad scheduling to bring in leads when you have sales people ready to follow up and run ads when your audience is most likely to purchase. Try testing ad scheduling to discover the impact it can have on your PPC campaigns.
Our PPC manager found that tweaking his ad scheduling resulted in 33% improvement in cost per acquisition. Ad scheduling increases the efficiency of your ad spend because you are only paying for targeted leads that are more likely to convert.
3. Take advantage of the in-market audience feature.
The in-market audience feature allows you to take advantage of the vast amounts of data that Google has access to. In-market audiences uses real-time data and a classification system based on web behavior to help companies connect with users that have demonstrated an interest in the type of product or service they offer.
This feature can complement both your keyword targeting and dynamic retargeting efforts to help you reach and convert even more potential new leads.
4. Use customization options to update your ads in real-time.
Google allows you to customize ads with real-time updates. Using the countdown function, you can create time-sensitive calls to action in order to influence customers to take advantage of relevant promotions. These customization options help you ensure that the most relevant variation of your ad is shown to the new lead.