Inbound marketing is a fluid, constantly changing beast. It is successful when your customers spread your brand for you. If you are finding that your business is struggling with its inbound marketing strategy then you should look into developing your social media channels, like Facebook or Twitter. Many businesses still don’t have a presence on social media, and very often those that do rarely post on it or pay it much attention. As is the case with just about everything, the more you put into your social media channels, the more you get back, and taking the time to develop these sites will lead to an increase in leads for your business.
The Lead Magnet
Social media is an effective marketing tool because it is a very unobtrusive way to approach a customer. Unlike other forms of advertising, such as click ads or commercials, it doesn’t interrupt what the potential lead is doing. It gets their attention and then proceeds to turn the customer on to your company. Once the person becomes interested, they will follow your brand on that particular social media site, and learn more about it. The more they know, the more positive their view of your brand will be and the more likely they will be to take that next step by becoming a customer.
The Missing Piece of the Puzzle
To be as effective as it can be, your social media business pages need to be connected to your other inbound marketing channels. By linking them to your webpage, blog, or any other online destination that your business has, social media will work to bring your leads to these sites, where they can continue their relationship with your business. Your social media pages will attract new leads and keep them interested, while these other sites can solidify the relationship and work on converting them into customers.
Would you like SevenAtoms to help you develop your social media sites? Then contact us at (925) 566-6969.
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