Many B2B companies have already discovered how valuable content marketing can be for their brand. In fact, as of 2014, 71% of B2B marketers use content marketing to generate new leads for their business.
Even B2B companies with great content strategies need help from time to time, especially if their content is being produced in-house by one marketer or an employee with additional responsibilities. A B2B content marketing agency can help your brand generate more leads and build stronger customer relationships by producing the types of content your customers want to see on a regular basis.
Developing Consistent, Quality Content
Though most B2B companies know how important content marketing can be, they do not always have the time, resources, or expertise to develop and execute a well-designed and consistent content strategy. According to a survey from the B2B Technology Marketing Community, B2B marketers say that lack of resources in staffing and time are two of their greatest barriers to lead generation success.
A B2B content marketing agency remedies this by partnering with you to create compelling content that generates leads. Not only will the agency be able to help your company develop an effective content strategy, but it can help you produce enough content consistently to improve lead generation and enhance brand image.
Creating Diverse Types of Visual Content
Though a blog is a great way to start your B2B inbound marketing efforts, content marketing involves other types of rich content as well. One report found that 86% of B2B buyers surveyed expressed a desire to access more interactive and visual content. Developing visual materials takes time and resources. Not to mention, many smaller B2B marketing teams may not have the tools or expertise to develop this content.
Hiring an agency can help B2B companies with limited resources develop more diverse visual content that boosts lead generation efforts. Though this may require an investment, it is often more cost-effective than handling visual content creation in-house.
Is your business falling behind due to limited marketing resources? Partnering with a B2B content marketing agency is a great way for B2B companies to improve their content marketing strategy and boost their lead generation efforts. Working with an agency will allow you to focus on your core business while they do what they do best – produce an abundance of quality content that your leads and customers will love.
If you want to optimize your content marketing efforts, then SevenAtoms can help. Contact us today to learn more.