Most businesses don’t realize this, but the majority of consumers would actually prefer to interact with a brand over social media pages rather than its website. That is because businesses are far more welcoming on social media, appearing less like a faceless conglomeration and more like a group of people working to create products or offer services that they love. Consumers feel like more open to ask questions on social media, and find it easier to either sing a business’s praise or offer it (hopefully) constructive criticism. For companies that are looking to get into the social media arena, and those that are in it already but haven’t really seen any success, it is good to establish realistic, attainable goals for how your social media channels will drive your business. They should be aware that it will take time in order to accomplish these goals, along with a bit of patience. Once the social media ball has started rolling, however, it will only continue to gain momentum. A social media marketing company is a great way for businesses to get that ball rolling.
A Social Business
At first it may be hard to see what a social media marketing company can do aside from just post things on your social media channels. Many people have the reflex response of saying “Facebook and Twitter? Heck, I could have my teenager do that!” While it is easy to post on social media, it takes a lot more know-how to come up with a comprehensive strategy that integrates itself into your other inbound marketing efforts to create a funnel for you leads. Here are some of the things that the right marketing company can do for your social media strategy:
- Regularly post content. Posts occur during peak traffic hours in order to maximize the amount of readers.
- Use effective calls-to-action within the content along with posts that are specifically designed to increase follower interaction (which result in stronger relationship with the brand).
- Create content that is linked to your website, blog, and other online marketing channels, leading followers further down the sales funnel.
Should you be interested in learning more about what a social media marketing company can do for your business, contact SevenAtoms at (925) 566-6969 or by visiting this contact page.
Image By: Intersection Consulting