How Facebook’s Graph Search Impacts Social Media Marketing

Use-Facebook-for-MarketingLast Tuesday we saw the biggest announcement to come from Facebook since Timeline, perhaps even bigger. With Graph Search, Facebook has made it extremely easy find information on its site, be it pictures, friends, or places. More than that, Graph Search puts Facebook in direct competition with sites like Yelp, acting as a social way in which to find businesses. If you want to find a place to eat, all you need to do is input “local restaurants my friends like” and suddenly there will be a list of you restaurants near you that have been “liked” by your connections. The implications of Graph Search are huge and will radically define Facebook marketing. In order to help you prepare, here is what Graph Search means for Facebook marketing.

  1. It Means You Definitely Need a Facebook Page
    Essentially, if you don’t have a Facebook page there is no way you will show up on a Graph Search. It is hard to say how popular the system will be but considering how much time the average person spends on Facebook, it is safe to safe that it will get some pretty significant use. This means that you absolutely have to have a Facebook page if you don’t want to miss out on this potential business.
  2. You Need to be “Liked”
    While it was always considered a rather important metric, Facebook “likes” become essential with the announcement of Graph Search. The more “likes” you have, the more connections you make. The more connections you make, the more searches you will come up on.
  3. You Will Need a More Developed Facebook Page
    In order to increase your prominence and help create conversions, you will need to ensure that your Facebook page has regular posts and that leads can see that you interact with your followers regularly. It also means that you need more information on your brand on your Facebook page, since using Graph Search means they will most likely bypass your website completely.

If you are looking to get your business ready for Graph Search then contact us here at SevenAtoms. We can help develop your page, get you more “likes” and ensure that you make the most of Graph Search. To reach us, call (925) 566-6969 or visit our contact page.

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