How Google + Can Help Your Business

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Google+ is a new social networking site similar to Facebook and Twitter, which means that when it’s finally up and running, well-populated, and able to support business profiles, it’s destined to become a powerful online marketing platform. It’s not there yet, but when it is, you’ll want your business to be ready.

Here are a few steps you can take that will help you build a presence on Google+ from the ground up

First, start now. Don’t wait for traffic on the site to increase. Like Facebook and Twitter, Google+ is free, and establishing a profile takes almost no time at all. Think of the site like a business card waiting to be printed. Even if you aren’t ready to monitor the site and make regular updates, you should at least offer a description of your business and some accessible contact information.

Second, provide as much detail as you can. Google is the most powerful search engine in the world, with access to a higher volume of indexed content than any other source. Google will be gathering data and information from Google+ to gain a better understanding of the relationship between search patterns and ecommerce. The site is expected to reveal new information about what people look for online and how they conduct searches related to internet business and commerce, and this data will help shape the algorithms that drive Google search results. Be part of this experiment from the beginning.

Finally, it’s never too early to start looking for connections that can help you. Use Google+ to find vendors, strategic partners, industry networks and other resources that will help you gain a foothold and start reaching out to new markets.


Image Courtesy: Bruce Clay, Inc

Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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